Originally Posted By: kevs
What does incognito mean?

According to the Apple Dictionary...

incognito |ˌinkägˈnētō; inˈkägniˌtō|
adjective & adverb
(of a person) having one's true identity concealed : [as adj. ] in order to observe you have to be incognito | [as adv. ] he is now operating incognito.

noun ( pl. -tos)
an assumed or false identity

Which accurately describes what Google's incognito function does purports to accomplish.

If we knew what it was we were doing, it wouldn't be called research, would it?

— Albert Einstein