To them, none of what you said matters.
Until it affects them.
You yourself described sitting in a coffee shop, reading a book on the iPad, and then wanting to use Google to get more information about an author. Did you realize you'll have to quit the e-book reader to use the web? How long before this becomes an annoyance?
When Grandma decides she wants to lend the kids a book she bought on her iPad for use on the kids' Kindle, and she can't, will she start caring? It's a giant step backwards from the dead-tree version, and she paid, at minimum, $500 to take that step back.
Geeks *do* care. Otherwise, they're not really "geeks." Geeks do not like to be told how they can use their hardware or commodities they have purchased. Geeks value freedom.
