This may be more or less unique to me, because I've got a LOT of hotkeys set up, but I had a lot of trouble hot-keying this service and finally wound up with control-shift-J (and if anyone knows why control-J doesn't work in Finder, please share the secret).
The new Great Equalizer is the SEND button.
In Memory of Harv: Those who can make you believe absurdities can make you commit atrocities. ~Voltaire