A recent commentary, To Maintain Trust in Science, Lose the Peer Review, adds a bit more depth to the discussion. Among other things,

"Social Media Didn't Create Antivaxxers
"... The modern antivaccine movement was not started on Facebook or Twitter, but by a peer-reviewed study published in the Lancet, one of the world's leading medical journals. Even as the harm of this fraudulent study became clear, it took more than a decade for the journal to retract it."