In a highly competitive industry such as computer and software development code names are on a par with military code names in war. While actual human lives are not at risk careers, big money, and perhaps even company survival are. Clues that might provide competition with an idea of a companies next innovation or product trajectory can be worth tens of millions even billions of dollars. Industrial espionage and counter-espionage are very real and the fact it goes on virtually unnoticed by the general public is a testament to the skill of the practitioners.
Therefore project "code names".
