I went to a PC with IE browser and got into innoviCares site without being cautioned off.
When I checked on what's covered, they were all "high end" and definitely "directed" pharmaceuticals, none of which were relevant to me — which isn't to say that they might not be down the road.

I can certainly see why the manufacturers might subsidize their products vis-à-vis generics. But even more fascinating is that they're willing to do so by matching the generic pricing (via innoviCares). Most curious.