"Like Cocaine Minus the Risk, Rhino Horn Trade Explodes in Africa. Driven by relentless demand from Asia, rhinoceros horn now fetches some $65,000 per kilogram, or nearly $30,000 per pound, on global black markets, making it worth more than the street price of cocaine." Ibtimes.com, Apr 9, 2014

http://www.washingtonpost.com/sf/world/2...e-elderly-male/

Maybe educating people that the horns of animals are made of mostly silica. Silica does have medicinal value and that's why you can go into any health food store and buy it. That floods the market and people willing to pay cocaine-like prices for cures might realize bad people are stealing their money by telling them lies.