Now that just be plain weird.
I bet there's a copy writer and/or printer out there who's polishing up his/her résumé (because there ain't no Gerber job to go back to).
As an aside ... If I were going to do it, I'd take over the pet food (especially the cat food) business — far bigger with hefty profit margins. Next time you're in any grocery store, check out the shelf space devoted to cat and dog foods compared with baby foods; it's usually 5:1 or greater.
