But the most telling truth is that retailers' bottom lines are not affected one whit by massive discounts on Black Friday. In other words, they've covered their butts (and profits) by inflated sticker prices up front, then discounted from artificial levels.
Good point. An example is the Black Friday sales of
JoS. A. Bank. They have a minimum of 60% off (I receive promotional emails from them and shopped there on Tuesday). And, they will open at 8PM today (Thanksgiving) until 1 AM, reopening Friday at 6 AM. I can't believe that they're losing money with these deep discounts.
