Indeed, it's bizarre that all this would be "newsworthy" at all.

But the most telling truth is that retailers' bottom lines are not affected one whit by massive discounts on Black Friday. In other words, they've covered their butts (and profits) by inflated sticker prices up front, then discounted from artificial levels. (Pick your favorite retailer and check out their balance sheet.) When all is said and done, any given shopper can achieve the same "deals" at any time.

So let it be written, so let it be done.
[Remember Yul Brynner's famous line in The Ten Commandments?!]