Okay....just so I'm clear....the motivation is greed. It figures.
Just like they say on all the procedural police dramas on television — "follow the money". But whether you think of it as greed or milking the cash cow, the end result is the same. We all like the changes when we are the target market the developers are focusing on, but very few of us like it when we realize we have aged out of the target market.
If we knew what it was we were doing, it wouldn't be called research, would it?
It figures. 