Money, Product placement opportunities, Money, MMORPG cachet, Money, "New and Improved", Money, Ran out of new ideas, Money, Capitalize on player competitiveness (even my favorite solitaire app wants to submit my scores to their internet community), Money, Capitalize on virtual community, Money, it is "the thing to do", Money…
Okay....just so I'm clear....the motivation is greed.
It figures.