Anyway, this gets even more interesting, in a way.

I just went onto (oh why the heck not just say it) farmline.com which is when clicked

farming.co.uk

and found a page http://www.farming-online.co.uk/support/email/

which says

"Important Information for senders experiencing rejection errors

The Farming Online e-mail service adheres to all current RFC guidelines/standards for SPF, DKIM, HELO, PTR checks and blacklists to minimise spam for all e-mail users.

This may affect some own domain senders (ie senders using an incorrectly configured exchange server, or sending using a different smtp server address other than the domains own smtp address). "