No, it's not a reference to Twitter.
Again, I don't think Facebook is the answer. You're looking to "advertise" your presence. Short of paying for advertising, Facebook can't really offer you much in the way of that.
Something like Twitter, where you can find an already established, like-minded audience, would be more effective. Also, working on search engine optimization to get more notice on Google would also seem more effective. I'm not familiar with the particulars, but if you're seriously interested, I can point you to a couple sites that specialize in this and seem more reputable than others.
Seriously, Nigerian scam? I've got a sister-in-law -- who doubled her business by inviting her friends (and their friends) to visit her booth at a holiday gift show which benefited her local historical association -- who would seriously disagree (if not be offended) by that remark.
