That's one of the thoughts that's crossed my mind, but not just in regard to Apple stores; it almost smells like they're looking to ultimately take complete control over all software that installs on a Mac.
I wonder whether they'll run into some sort of anti-trust or similar situation along the lines of the bundling issue?
The new Great Equalizer is the SEND button.
In Memory of Harv: Those who can make you believe absurdities can make you commit atrocities. ~Voltaire