Part of the problem is that an apparently significant percentage of users is disinclined...
That's for sure....and it's beyond me. Once, when looking for user reviews, I recall a case (don't remember the software) where some people were angry that a previously free piece of software now had a nominal charge of five dollars. A measly five bucks!
It's not unreasonable to think that anyone who can afford a computer and its operating costs can spring for five dollars. Consider the guy in your SnapBack example. I'm sure if he got only $2 for every hit he'd be ecstatic.
ryck