You're looking at something like a
self-extracting archive (.sea), which adds a (clickable) decompression program to the archive.
Googling for .sea returns many commercial and freeware options among which I'm sure you can find something suitable.
That said, a problem with such self-extracting archives intended for Windows recipients is that they are out of necessity '.exe' (= program) files just like many viruses, and consequently stand a good chance of being removed by anti-virus measures somewhere along the way. Still, nothing will stop you from giving it a shot. The alternative is that you educate your recipients in the use of decompressing programs so they can deal with your and others' archive attachments.
The
encoding I mentioned is needed to allow email data to be sent along lines that only handle ASCII characters, and is different from compressing the data (although frequently combined with it to offset the size increase caused by encoding). The
Base64 encoding is recommended for Windows recipients.