Does that 9% represent a real drop in Ma c sales or steady, even increasing, sales and a relative drop?
It represents a real drop in the percentage of corporate earnings and from the available numbers nothing else should er inferred. I have read elsewhere that Apple's share of the total computer market has increased slightly but the computer market is slowly but steadily shrinking.
The computer market is shrinking because of...
- Global market saturation and
- more and more consumers and businesses are using smart phones and tablets for tasks that have traditionally been the realm of computers. (For example: an increasing number of small businesses are using an iPad as their Cash Register and accounting system combined.)
Apple could be shipping the same or even fewer Macs and it would appear as an increase in overall market share.
Not quite...YET: "Apple's "Wearables, Home, and Accessories" category, which used to be called the "Other" category, has surpassed the iPad in revenue and is closing in on the Mac lineup as well.
Elsewhere on the same site they say "Wearables sales surpass Macs" I don't know if that is two different reports view, an editorial faux paux
, or what. They are both at 9% of corporate earnings so any which is the highest is not highly significant.