If you live long enough, you see quality going down, down, down...
Apropos of which, after many years of waging a valiant and pretty darn clever battle against product degradation, the makers of M & Ms have finally succumbed to the inevitable and made them practically inedible.
A 65 year staple of my diet irreplaceably down the tubes!
Please explain. I moved away from M&Ms when they (apparently) discontinued the almond variety with dark chocolate a few years back. What did Mars do now?
For all who aren't up to speed on the subject (and are actually interested), the obvious degradation of M&Ms began when (along with the addition of the blues to the mix) Mars began using "lake", i.e. metal based, dyes along with the vegetable based dyes they'd theretofore used exclusively.
That change, and an artful product mix which uses overpriced items to support them, are the means of which I'm aware that enabled Mars to maintain M&Ms' quality, package size and price point for an astonishingly long time.
A note about the blues: I'd bet the farm that they "won" the "contest to choose a new color" because blue is the cheapest food dye, i.e. that the "contest" was just a publicity stunt.
With that in mind, then, I guessed that the end was near when, around a year ago, the reds and greens became bluer: I figured that if Mars had been reduced to maintaining price point by messing with their trademark colors they were running out of options.
And, boy, was I right!
The shell is now thinner, with an unsatisfying texture (I suspect that M&Ms no longer do as good a job of not melting in your hand as they once did.) and a curious aftertaste, and the chocolate...well, the best I can say for it is that it's now a chocolate
product.
M&Ms were
GOOD chocolate, but sadly, they're hardly even M&Ms any more.
I've watched as many food products have been
gradually degraded over the years, but what's happened to M&Ms is the most profound single change I've ever seen.
(By the way, according to
M&M'S® Official Website, the almond/dark chocolate variety is still made.)