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#38938 - 02/17/16 07:33 AM Thunderbolt: Why so expensive?
jchuzi Online


Registered: 08/04/09
Loc: New York State
Thunderbolt technology has been around for several years and there are many external enclosures that have TB connectivity. Enclosures that have Firewire and USB 3 are common and inexpensive. Why is TB connectivity still so pricey?
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Jon

OS 10.14.2, iMac Retina 5K 27-inch, late 2014, 3.5 GHz Intel Core i5, 1 TB fusion drive, 16 GB RAM, Epson SureColor P600, Photoshop CC, Lightroom CC, MS Office 365

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#38939 - 02/17/16 09:12 AM Re: Thunderbolt: Why so expensive? [Re: jchuzi]
Ira L Offline


Registered: 08/13/09
Loc: California
confused Not widely in use, supply and demand… . crazy
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On a Mac since 1984.
Currently: 27" iMacs, Macbook Air, macOS 10.14.x,; iPhones, iPods and iPads galore!

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#38940 - 02/17/16 09:22 AM Re: Thunderbolt: Why so expensive? [Re: Ira L]
jchuzi Online


Registered: 08/04/09
Loc: New York State
Gouging because they can get away with it? mad
_________________________
Jon

OS 10.14.2, iMac Retina 5K 27-inch, late 2014, 3.5 GHz Intel Core i5, 1 TB fusion drive, 16 GB RAM, Epson SureColor P600, Photoshop CC, Lightroom CC, MS Office 365

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#38943 - 02/17/16 02:43 PM Re: Thunderbolt: Why so expensive? [Re: jchuzi]
artie505 Online


Registered: 08/04/09
I suspect that it's just plain expensive technology to begin with, and since it's proprietary Apple property it's probably extremely over-priced, particularly from non-Apple vendors.

Remember the FireWire debacle?


Edited by artie505 (02/18/16 04:16 AM)
Edit Reason: Better
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The new Great Equalizer is the SEND button.

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#38945 - 02/18/16 02:47 AM Re: Thunderbolt: Why so expensive? [Re: artie505]
honestone Offline
Banned

Registered: 11/13/15
Loc: Seattle, WA (up in God's Count...
Just like the Toyota Prius (which is an expensive little car), Apple has just about all of the market for Thunderbolt, and thus it will be expensive for some time.
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Using Macs since 1984
Current Systems:
Mid 2013 13" MacBook Air with 251 gig Samsung SSD
Late 2012 Mac Mini with 256 gig Samsung 840 Pro SSD
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#38946 - 02/18/16 10:12 AM Re: Thunderbolt: Why so expensive? [Re: artie505]
joemikeb Online
Moderator

Registered: 08/04/09
Loc: Fort Worth, Texas
Originally Posted By: artie505
I suspect that it's just plain expensive technology to begin with, and since it's proprietary Apple property it's probably extremely over-priced, particularly from non-Apple vendors.

Thunderbolt is NOT an Apple proprietary product. Like USB it is an Intel product. In fact Thunderbolt 3 and USB C (used on the new MacBook) use the same connector. Apple has always been an early adopter of new technologies and that inevitably has implications for cost and risk. I am confident that by the time PCs have adopted Thunderbolt and prices have come down, Apple will have moved on to still newer technologies. If you want cheap, buy Dell not Apple.
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#38951 - 02/18/16 12:59 PM Re: Thunderbolt: Why so expensive? [Re: joemikeb]
honestone Offline
Banned

Registered: 11/13/15
Loc: Seattle, WA (up in God's Count...
Originally Posted By: joemikeb
Originally Posted By: artie505
I suspect that it's just plain expensive technology to begin with, and since it's proprietary Apple property it's probably extremely over-priced, particularly from non-Apple vendors.

Thunderbolt is NOT an Apple proprietary product. Like USB it is an Intel product. In fact Thunderbolt 3 and USB C (used on the new MacBook) use the same connector. Apple has always been an early adopter of new technologies and that inevitably has implications for cost and risk. I am confident that by the time PCs have adopted Thunderbolt and prices have come down, Apple will have moved on to still newer technologies. If you want cheap, buy Dell not Apple.


Thanks for the clarification. Yet, since Apple is the only company that has, so far, adapted it, it will remain expensive. Interesting that no other companies (that I am aware of) adapted Firewire 800, which was expensive for some time. Wonder if Thunderbolt will follow the same pattern?
_________________________
Using Macs since 1984
Current Systems:
Mid 2013 13" MacBook Air with 251 gig Samsung SSD
Late 2012 Mac Mini with 256 gig Samsung 840 Pro SSD
Using OS 10.11.5 on both
Make SuperDuper! backups for both machines
Canon Multifunction Inkjet Printer

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#38953 - 02/18/16 02:39 PM Re: Thunderbolt: Why so expensive? [Re: joemikeb]
artie505 Online


Registered: 08/04/09
Well, this time I DID get hung on an assumption...thanks for correcting me. blush
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The new Great Equalizer is the SEND button.

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#38954 - 02/18/16 04:02 PM Re: Thunderbolt: Why so expensive? [Re: honestone]
joemikeb Online
Moderator

Registered: 08/04/09
Loc: Fort Worth, Texas
Originally Posted By: honestone
Thanks for the clarification. Yet, since Apple is the only company that has, so far, adapted it, it will remain expensive. Interesting that no other companies (that I am aware of) adapted Firewire 800, which was expensive for some time. Wonder if Thunderbolt will follow the same pattern?

PCs are sold in a commodity market unlike Apple which sells in a quality and performance market. A few cents in cost to manufacture or a few dollars in selling price will make or break a product in the PC market and that market is declining world wide. On the other hand Apple is getting a bit more of that declining market primarily from new purchasers brought into the store by the iPhone and iPad. Because of their experience with the iPhone and iPad those buyers are willing to pay more to get Apple quality and performance and are not shopping primarily on cost. PC manufacturers are all struggling in a declining market environment so they are understandably reluctant to try anything new, especially if it might increase their cost or price.

Apple spends far more on research and development than any one else in the industry. PC manufacturers sit back and wait to see what Apple does that is successful and then only if they can do it cheaply enough they adopt the new technology. Staying on the leading edge is not cheap and Apple greatly prefers to lead not follow.

As I said if you want cheap buy Dell, not Apple.
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#38955 - 02/18/16 05:45 PM Re: Thunderbolt: Why so expensive? [Re: joemikeb]
artie505 Online


Registered: 08/04/09
Originally Posted By: joemikeb
A few cents in cost to manufacture...will make or break a product in the PC market....

Case in point... Didn't FireWire flop because Apple wanted 50¢ per PC...just too much for the low end market to bear?
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The new Great Equalizer is the SEND button.

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#38956 - 02/18/16 08:05 PM Re: Thunderbolt: Why so expensive? [Re: joemikeb]
honestone Offline
Banned

Registered: 11/13/15
Loc: Seattle, WA (up in God's Count...
Originally Posted By: joemikeb
Originally Posted By: honestone
Thanks for the clarification. Yet, since Apple is the only company that has, so far, adapted it, it will remain expensive. Interesting that no other companies (that I am aware of) adapted Firewire 800, which was expensive for some time. Wonder if Thunderbolt will follow the same pattern?

PCs are sold in a commodity market unlike Apple which sells in a quality and performance market. A few cents in cost to manufacture or a few dollars in selling price will make or break a product in the PC market and that market is declining world wide. On the other hand Apple is getting a bit more of that declining market primarily from new purchasers brought into the store by the iPhone and iPad. Because of their experience with the iPhone and iPad those buyers are willing to pay more to get Apple quality and performance and are not shopping primarily on cost. PC manufacturers are all struggling in a declining market environment so they are understandably reluctant to try anything new, especially if it might increase their cost or price.

Apple spends far more on research and development than any one else in the industry. PC manufacturers sit back and wait to see what Apple does that is successful and then only if they can do it cheaply enough they adopt the new technology. Staying on the leading edge is not cheap and Apple greatly prefers to lead not follow.

As I said if you want cheap buy Dell, not Apple.


Well said, and I could not agree more! That is of course why I have stuck with Apple for so, so long, starting with the venerable Apple IIE, then upgrading to the Apple IIGS, and finally starting with the Power Mac 6100 back in 1996, been through about 10 Macs (or so) since. I never, never wanted a cheap PC, and especially given the crappy OS!
_________________________
Using Macs since 1984
Current Systems:
Mid 2013 13" MacBook Air with 251 gig Samsung SSD
Late 2012 Mac Mini with 256 gig Samsung 840 Pro SSD
Using OS 10.11.5 on both
Make SuperDuper! backups for both machines
Canon Multifunction Inkjet Printer

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#38964 - 02/19/16 08:04 AM Re: Thunderbolt: Why so expensive? [Re: honestone]
Virtual1 Offline


Registered: 08/04/09
Loc: Iowa
Originally Posted By: honestone
Originally Posted By: joemikeb
Originally Posted By: artie505
I suspect that it's just plain expensive technology to begin with, and since it's proprietary Apple property it's probably extremely over-priced, particularly from non-Apple vendors.

Thunderbolt is NOT an Apple proprietary product. Like USB it is an Intel product. In fact Thunderbolt 3 and USB C (used on the new MacBook) use the same connector. Apple has always been an early adopter of new technologies and that inevitably has implications for cost and risk. I am confident that by the time PCs have adopted Thunderbolt and prices have come down, Apple will have moved on to still newer technologies. If you want cheap, buy Dell not Apple.


Thanks for the clarification. Yet, since Apple is the only company that has, so far, adapted it, it will remain expensive. Interesting that no other companies (that I am aware of) adapted Firewire 800, which was expensive for some time. Wonder if Thunderbolt will follow the same pattern?

DisplayPort is extremely common among the PCs where I work. Perhaps 85% or more of the 3,500 windows boxes here are attaching to their monitor with the full-size displayport connector. (looks a lot like a locking HDMI) But not thunderbolt, not yet. The PC laptops are using mini displayport though, when they don't use HDMI or mini HDMI. So many video connectors! And HDMI / Displayport don't adapt easily either. (finding a way to hook an AppleTV to a projector with a DisplayPort connector is a pain!)
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