Sadly, Apple's developer program works in a weird way. The name of the company has to be Obsidian Fields because that's the company name I registered with as an Apple developer. I told them to point the company name at Fine Tuned Mac, but I can't actually change the company name itself--I'd have to re-register a new Apple developer account with the FTM name, and you're not allowed to have multiple developer accounts.
So it's a little awkward as it is; I would prefer to have the company name be Fine Tuned Mac. But pointing the company at the FTM Web site does help us, as it boosts our Google page rank.